{"id":16085,"date":"2015-05-19T15:12:33","date_gmt":"2015-05-19T19:12:33","guid":{"rendered":"https:\/\/www.proveho.ca\/la-lutte-de-google-contre-la-fraude-publicitaire\/"},"modified":"2023-10-08T20:43:29","modified_gmt":"2023-10-09T00:43:29","slug":"la-lutte-de-google-contre-la-fraude-publicitaire","status":"publish","type":"post","link":"https:\/\/www.proveho.ca\/fr\/la-lutte-de-google-contre-la-fraude-publicitaire\/","title":{"rendered":"La lutte de Google contre la fraude publicitaire"},"content":{"rendered":"<p>Google m\u00e8ne une guerre totale contre la fraude publicitaire. Les enjeux sont tr\u00e8s \u00e9lev\u00e9s, car les autres lieux de fraude, comme les banques et les cartes de cr\u00e9dit, ne sont plus lucratifs en raison des mesures d&#8217;authentification sophistiqu\u00e9es. Google a tout int\u00e9r\u00eat \u00e0 cr\u00e9er un environnement s\u00fbr pour les annonceurs, faute de quoi ils peuvent se tourner vers d&#8217;autres fournisseurs.  <a title=\"Google lutte contre la fraude publicitaire\" href=\"http:\/\/adage.com\/article\/digital\/inside-google-s-secret-war-ad-fraud\/298652\/\" target=\"_blank\">Lire la suite<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google m\u00e8ne une guerre totale contre la fraude publicitaire. Les enjeux sont tr\u00e8s \u00e9lev\u00e9s, car les autres lieux de fraude, comme les banques et les cartes de cr\u00e9dit, ne sont plus lucratifs en raison des mesures d&#8217;authentification sophistiqu\u00e9es. Google a tout int\u00e9r\u00eat \u00e0 cr\u00e9er un environnement s\u00fbr pour les annonceurs, faute de quoi ils peuvent se tourner vers d&#8217;autres fournisseurs. Lire la suite<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,66],"tags":[],"class_list":["post-16085","post","type-post","status-publish","format-standard","hentry","category-marketing-fr","category-nouvelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La lutte de Google contre la fraude publicitaire - Proveho | eCommerce - App and Web Development | SEO, CRM, ERP and Digital Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.proveho.ca\/fr\/la-lutte-de-google-contre-la-fraude-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La lutte de Google contre la fraude publicitaire - Proveho | eCommerce - App and Web Development | SEO, CRM, ERP and Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"Google m\u00e8ne une guerre totale contre la fraude publicitaire. Les enjeux sont tr\u00e8s \u00e9lev\u00e9s, car les autres lieux de fraude, comme les banques et les cartes de cr\u00e9dit, ne sont plus lucratifs en raison des mesures d&#8217;authentification sophistiqu\u00e9es. Google a tout int\u00e9r\u00eat \u00e0 cr\u00e9er un environnement s\u00fbr pour les annonceurs, faute de quoi ils peuvent se tourner vers d&#8217;autres fournisseurs. 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